RestoGrowth Advisor • Prime Cost & Profit Drag Architecture

Where every dollar goes before it leaves the pass.

Prime cost (food and drink cost plus total labor) is usually a restaurant’s biggest cost. Discover how payment processing fees function as an uncontrolled “shadow cost” silently shaving off 25% to 40% of bottom-line net profit.

Calculated Prime Cost
65.0%of Sales
⚠️ Above Target(≤ 62%)
31%
20%Benchmark: 30%Typical: 28–35% of food sales
34%
BOH + FOH + MgmtTarget: 33%45%
22%
14%Set a target per drink type30%

Where Every $1.00 of Guest Revenue Goes

Proportional operating expense stack based on your operational inputs

100% P&L Ribbon
Food 31%
Labor 34%
Rent 9%
Ops 8.5%
Card 3.1%
Net 14.4%
Food: 31% Labor: 34% Card Fees: 3.1% Net Margin: 14.4%
Current Payment Fee Drag

$31,620/yr

Represents 22% as much cash as your entire annual net profit!

Net Profit After Rate Optimization

+5% Lift

Expands net profit margin from 14.4% to 15.2% without changing menu prices.

The Sales Equivalence Multiplier

Why cutting $1 in fee leakage beats $10 in new sales

Because restaurant net profit margins are typically only 14.4%, saving $1.00 in processing fees has the exact same profit impact as making $6.94 in new gross sales!

Target Annual Fee Savings:$7,650
Extra Gross Food Sales Required:$53,125
Extra Plates / Entrees to Cook:265 meals
💡 Takeaway: Don’t just rely on selling more tables to grow profit. Reclaiming interchange fee leakage puts cash straight into your bank account with zero extra kitchen labor or food spoilage.
Looking to reduce Food Cost % from 31% to 30%?Run an AI Menu Engineering Audit on your PDF or website menu.

How to use this calculator

This calculator adds your food and labor cost into prime cost, compares it with a target for your type of restaurant, and estimates what is left after rent, running costs and card fees.

  1. Work out food cost: opening inventory plus purchases minus closing inventory, divided by food and drink sales.
  2. Work out labor cost: wages, salaries, payroll taxes and benefits, divided by sales for the same period.
  3. Enter both percentages. The calculator compares your total with the target for your type of restaurant.
  4. Repeat every month, or every week if you can, and watch the trend.

What’s a good number?

A prime cost of 60% of sales or less is the usual target; about 60–65% full-service, 55–60% quick-service.

Food cost is typically 28–35% of food sales.

Source: Restaurant365, How to Calculate Restaurant Prime Cost (2026).

Worked example

An example casual sit-down restaurant. The figures are invented; the results are what this calculator gives for them.

What goes in
Food cost31%
Labor cost30%
What comes out
Prime cost61%
Our estimated target for casual dining62%
On target?Yes

At 61%, this example is inside the usual full-service range. Two more points on food or labor would put it over our estimate.

Common questions

What is a good prime cost?

A common target is 60% of sales or less. Full-service restaurants often run about 60–65% and quick-service about 55–60%, because table service needs more staff.

What counts as labor cost?

Hourly wages, manager and chef salaries, overtime, bonuses, the employer’s payroll taxes and benefits such as health insurance and workers’ comp. Tips paid out to staff usually stay out.

Why does the calculator show an estimated net margin?

After prime cost, it subtracts typical rent, running costs and your card fee rate to show roughly what is left. The assumptions are listed on the How we calculate page; replace them with your own figures when you have them.

Every formula and assumption is on How we calculate.

Was this useful?

Prime cost

65% of sales

Est. net margin

14.4%