RestoGrowth Advisor • Zero-Fee Strategy & Cash Incentive Simulator

Cash Discount & Dual Pricing Calculator

Transparent dual pricing displays cash prices alongside standard card prices. Cardholders cover card interchange while cash diners enjoy an immediate reward. Calibrate your baseline parameters below to calculate live bottom-line results.

Step 1: Calibrate Surcharge Rate & Elasticity BelowInteractive Economic Model

Adjust non-cash adjustment rates and churn sensitivity. Live annual profit expansion and guest receipts update below.

Monthly Card Vol: $85,000

Program Parameters & Sensitivity Testing

Live Adjustment
3.5%

Above 3%: cash discount or dual pricing only. If you run this as a credit card surcharge rather than a cash discount, card brands cap it (Visa at 3% since April 2023), and some states restrict surcharging. Check your state's rules first. What's the difference?

12%

Some guests will switch to cash to avoid the adjustment. Enter your own estimate.

-0.5%

Simulates margin drag if sensitive patrons order less or dine elsewhere.

Step 2: Live Calculated Profit Lift & Receipt Folio Impact

Dynamic Real-Time Output
Net Annual Profit Lift
+$25,932/yr
+$2,161/mo more profit
Processing Fees Eliminated
+$31,620/yr
Covered via non-cash cardholder adjustment
Software & Gateway Cost
-$2,220/yr
POS firmware license & gateway support
Pushback Sensitivity Drag
-$3,468/yr
Stress-test margin buffer at -0.5% churn

Dual Pricing Economic Sensitivity Model

Net annual earnings breakdown factoring technology software and customer elasticity

Eliminated Payment Processing Fees

Card fees on remaining card sales are covered by the adjustment

+$31,620/yr
Dual Pricing Software & Firmware Gateway

POS terminal dual-pricing firmware & monthly gateway license

-$2,220/yr
Stress-Test Pushback Loss (0.5%)

Estimated gross contribution lost if 0.5% of guest traffic churned

-$3,468/yr
Net Bottom-Line Profit Expansion:

Money you keep, added straight to profit

+$25,932/yr
Sensitivity Verdict:

Even with an aggressive 0.5% decrease in guest sales, your operation would STILL finish ahead by $25,932/year. Because food and beverage margins are tight, eliminating interchange fees produces overwhelming mathematical leverage.

Guest Check Transparency Preview

Example receipt format

TABLE 12 • 2 GUESTS

Order #1042 • 7:42 PM

1x Truffle Tagliatelle$28.00
1x Wood-Fired Branzino$34.00
2x Chianti Classico$26.00
Subtotal:$88.00
Tax (8.875%):$7.81
CARD TOTAL:$95.81
CASH TOTAL (3.5% OFF):$92.46

★ Cash savings: $3.35 applied at settlement

Compliance & Best Practices

Clear Dual Menu PricingDisplay both Cash Price and Card Price on menus or digital boards to comply with FTC statutes.
Prominent Entrance SignageDisclose at entrance and cashier: “Prices listed reflect a 3.5% cash discount.”
Debit Card Rule (Durbin Amendment)Surcharging debit cards is prohibited by card rules. Dual pricing discounts cash rather than surcharging debit cards.

How to use this calculator

This calculator shows what a dual pricing (cash discount) program could do to your card fees and profit, including the program’s own fees and the risk of losing some guests.

  1. Set the price difference between paying by card and paying cash.
  2. Estimate how many card guests might switch to cash.
  3. Stress-test guest pushback: the share of card sales you might lose if some guests go elsewhere.
  4. Check the net gain per year, then check your state’s rules and your processor’s rules before you change prices.

What’s a good number?

Visa caps credit card surcharges at 3%, and debit cards cannot be surcharged. Some states restrict surcharges and card brands set their own notice and signage rules, so the right number is the one that is allowed where you are.

A program is only worth it if the net gain stays positive after program fees and some lost guests. Try a higher pushback figure to see how much room you have.

Source: Visa surcharging rules (cap lowered to 3% in April 2023).

Worked example

An example restaurant paying 3% of its card sales in fees. The figures are invented; the results are what this calculator gives for them.

What goes in
Card sales per month$60,000
Card fees per month$1,800
Card price difference3%
Card guests switching to cash10%
Card sales lost to pushback1%
What comes out
Card fees per year today$21,600
Card fees you would still pay$583
Program fees per year$1,920
Profit lost to pushback$4,896
Net gain per year$14,201

Even after program fees and losing 1% of card sales, this example keeps about $14,201 a year. Losing more guests shrinks that quickly.

Common questions

What is the difference between dual pricing, surcharging and a cash discount?

A surcharge adds a fee to card payments. Dual pricing shows two prices, one for cash and one for cards. A cash discount lowers the price for cash. They are treated differently by card brand rules and some state laws.

Is dual pricing legal?

It depends on your state and the card brands’ rules, which set caps, notice and signage requirements, and debit cards cannot be surcharged. Check your state law and your processor’s rules, and ask a lawyer if unsure.

Will guests mind paying more by card?

Some may. Clear menus and signs help. Use the pushback setting to see how much business you could lose before the program stops paying for itself.

Every formula and assumption is on How we calculate.

Was this useful?

Net gain / year

$25,932

Per month

$2,161